Antipodes

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As a trailblazer in the natural makeup and skincare market, Antipodes® is a highly innovative, scientifically validated organic beauty brand pioneering a new niche in skincare globally: certified organic and premium natural products with skin performance proven by science. The New Zealand company harnesses the skin-enhancing prowess of pure natural ingredients, including bioactive forest botanicals, manuka honey, and raw superfruit extracts. These are combined with science and innovation to create high-tech formulations for eco-conscious world citizens.

Antipodes® is now sold in 14 countries to many passionate devotees, including a number of international celebrities. The brand’s products continue to win multiple beauty and health industry awards for performance the world over.

How is the journey with 2degrees been?

The company has grown steadily since its inception eleven years ago, with a team of over 40 now focused on developing and marketing its natural products and brand to the world. Working in partnership with Antipodes® every step of the way is 2degrees, which has worked alongside the green beauty brand to incorporate mobility and more technology into its operations.

Antipodes® Systems Expert and Administrator Liann Leyland says the partnership with 2degrees has allowed the brand to deliver exceptional customer centricity, in real-time.

ANTIPODES LIPSTICKS BRAND IMAGE FLORENCE

What is the major impact 2degrees has made on your business?

“Our brand ambassadors and channel marketers spend a lot of time on the road, travelling New Zealand so we need a reliable communications provider that ensures we are connected at all times. With 2degrees, our team can access our company’s databases from anywhere and upload customer information using their iPads in real-time during their workday. This saves a huge amount of time and has created a lot more freedom for our staff, which, in turn, has increased our productivity,” she says.

Leyland says Antipodes’ relationship with 2degrees has flourished as their company has grown.

How did the switch go?

“We switched to 2degrees four years ago and have never looked back. 2degrees works with their clients as a business partner – rather than simply as a supplier. Our business manager constantly sits alongside us to review how we are using our communications with the objective of constantly streamlining and tailoring our package as our business changes and grows. It’s a great relationship and we receive an outstanding level of service.

If any issues occur, they are dealt with really quickly and communication is always made a top priority. It’s an exciting time for our company and we feel we have the best communications partner on board to support us as our brand continues to expand globally.”