Going mobile for small business

Going mobile for small business

The term “going mobile” has expanded and no longer just means “mobile working” but instead speaks to mobilizing your business systems, taking data into the cloud, allowing staff flexible working and reaching an audience of customers through their mobile devices.

To understand the opportunity cost of not going mobile you first must understand the change in the landscape of business and consumer habits in the last decade. By 2015 there were 1.3 billion mobile workers, and because of this organisations are gaining an extra 240 hours of work per year from employees – the equivalent of 6 working weeks. 60% of workers use apps for work, such as CRM, financial management, health and safety, training, project management etc.

The mobile device has ousted the desktop - now nearly 60% of internet searches are now completed on a mobile device. As of November 2017, Facebook absorbs an hour of people’s time every day, more than any other activity except eating and watching TV. To boot, people now spend more time on their mobile per week in total than they do watching TV.

All this change in less than 12 years.

This is just the first wave of mobility change; many organisations are looking to take this further. After years of investing in IT technology at the desktop, the shift is now to mobile, as the 3G and 4G networks have made the Cloud more meaningful. Now with omnipresent mobile access to the internet, it makes sense to allow the same kind of access to your business systems.

In the fight for talented staff, having flexible IT systems allows flexible working, meaning people have more freedom to balance personal and business commitments.  This improvement in productivity also makes for happier workers and can lower staff churn.

A further impact that mobility can have is your business mindset; your internet presence needs to be built to give a great experience to a customer with a 4-inch screen and one hand, looking for bite sized information immediately. Not only that but can you engage them in 2 seconds, and even allow them to buy from you? A native phone app will make for a more intimate customized customer experience and give you an exclusive channel to communicate to your customer.

Mobile innovation is still gaining speed.  If you’ve been sitting on the fence, rest assured the competition is evolving and mobile technology is often the innovation that is winning market share.

 If you are considering the next step to being more mobile, consider the below.

  • Enabling your staff to accept mobile payments via your banks mobile payment application.
  • Ensure your core business systems are cloud centric that have mobile apps to help your staff be more productive, and access information anywhere anytime. E.g Xero, or Sugar Mobile CRM.
  • Check your website is built with a mobile customer in mind, looks good and gives them the most sought after information quickly.
  • Make sure your telecommunications sets you up for success – arming your office with Fibre (if possible) and ensuring your mobile phone plans give employees the freedom they need.
  • Consider having a social media strategy, its low cost marketing, and gives your customers an easy way to communicate back to you.

Going mobile is not just a new way of thinking in business, it’s a step change in our society, changing how we connect with each other, and what technology can enable.  This is bringing innovation to nearly every industry on earth.