2degrees and Rugby – a winning partnership
Rugby is very much a part of New Zealand’s DNA and the unheralded success of the country’s five Super Rugby clubs, which have collectively won five out of the last six competitions, is testament to the commitment involved in developing high performing teams - both on and off the field.
And we’re backing them all the way. 2degrees is now the exclusive telecommunications partner for all five New Zealand Super Rugby Clubs who compete in the Investec Super Rugby competition.
One of those leading the way in developing the new partnership is Crusaders General Manager Commercial Warren Goddard who says working with 2degrees is a strategic move which provides a range of benefits for all parties.
“When we reviewed our operations, we wanted one telecommunications partner across our entire group of five Super clubs in New Zealand - which is not a simple process given each club has quite different requirements.
We went out to specifically secure 2degrees as a partner as, from our assessment of the market, we really liked 2degrees’ brand, energy and freshness which closely fits with one of our own core audiences, which was a key factor for us.
Goddard says like Super Rugby, 2degrees touches every corner of the country and the partnership will assist each other to advance a broad range of mutual opportunities nationwide.
“Professional rugby is a relatively mature, sophisticated business in New Zealand and we only engage with brands and services that we are confident have the capability to meet our expectations. 2degrees has more than met our expectations as a partner – and so far it’s been a very easy, natural fit.
Innovation-wise, 2degrees is also doing some exciting stuff and we think there are some real opportunities within our partnership. We have a complex array of requirements as well as a range of sophisticated technology systems that leverage our business and provide value to our huge supporter base – and the 2degrees Business Team is supporting us with that.”
Goddard says the relationship is a true partnership in every sense of the word.
“We’re focused on developing business strategies that have mutual benefit - 2degrees providing us with connectivity and we’re providing 2degrees with unique access to the team and a platform to be heard across our whole game, including our fans and business partners.”
Goddard says that from the Crusaders’ point of view, all of the foundations for a long-term, sustainable relationship have been laid.
“We really like 2degrees’ brand personality, people and style of operating. They have a very ‘can do’, solutions focused attitude and from our experience, nothing seems to be impossible!
The effort the 2degrees team has put in to understanding our business and specific needs has been phenomenal as there’s a lot involved in working through all five of our Super Clubs businesses.
We’re excited about what this partnership can collectively achieve for both of us in the future!”